Using qualitative research in advertising: strategies, techniques, and applications

Using qualitative research in advertising: strategies, techniques, and applications

Saved in:
Bibliographic Details
Other Authors: Morrison, Margaret A.
Format: Book
Published: Thousand Oaks, Calif. Sage 2002
Subjects:
Qualitative research > Research
Advertising > Research
Market research > Methodology
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xi, 139 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 132-134) and index
ISBN:0761925996
0761923837 (p)

Similar Items