The new marketing transforming the corporate future

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Bibliographic Details
Main Author:	McDonald, Malcolm
Other Authors:	Wilson, Hugh
Format:	Unknown
Published:	Oxford Butterworth-Heinemann 2002
Subjects:	Marketing > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415 \|b .M33 2002
100	1	#	\|a McDonald, Malcolm
245	1	1	\|a The new marketing \|b transforming the corporate future \|c Malcolm McDonald and Hugh Wilson
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 2002
300	#	#	\|a viii, 230 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|z United States
700	1	#	\|a Wilson, Hugh
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=298842
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