The power of corporate communication crafting the voice and image of your business

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Bibliographic Details
Main Author: Argenti, Paul A
Other Authors: Forman, Janis
Format: Book
Published: New York McGraw-Hill 2002
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HD30.3  |b .A73 2002 
100 1 # |a Argenti, Paul A  |h Paul A 
245 1 4 |a The power of corporate communication  |b crafting the voice and image of your business  |c Paul Argenti, Janis Forman 
260 # # |a New York  |b McGraw-Hill  |c 2002 
300 # # |a vii, 294 p.  |b ill.  |c 25 cm 
504 # # |a Includes bibliographical references (p. 267-282) and index 
650 # 0 |a Communication in management  |x Public relations 
650 # 0 |a Communication in organizations 
650 # 0 |a Corporations  |x Public relations 
700 1 # |a Forman, Janis  |h Janis 
040 # # |a Shah Alam 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=298469 
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