Strategic brand management building, measuring, and managing brand equity

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Bibliographic Details
Main Author:	Keller, Kevin Lane 1956-
Format:	Unknown
Published:	Upper Saddle River, N.J. Prentice Hall 2003
Edition:	2nd ed
Subjects:	Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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Strategic Brand Management Building, Measuring and Managing Brand Equity by Keller, Kevin Lane 1956-, Swaminathan, Vanitha

Published 2020

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Book

Strategic Brand Management Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane 1956-

Published 2013

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Manuscript Book

Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane 1956-

Published 2008

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Unknown

Strategic brand management building: measuring and managing brand equity by Keller, Kevin Lane

Published 1998

Click Here to View Status and Holdings.

Unknown