Strategic brand management building, measuring, and managing brand equity

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Bibliographic Details
Main Author:	Keller, Kevin Lane 1956-
Format:	Unknown
Published:	Upper Saddle River, N.J. Prentice Hall 2003
Edition:	2nd ed
Subjects:	Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-297294
020	0	0	\|a 0130411507
040	#	#	\|a ITMB
090	0	0	\|a HD69.B7 \|b K45 2003
100	1	0	\|a Keller, Kevin Lane \|d 1956-
245	1	0	\|a Strategic brand management \|b building, measuring, and managing brand equity \|c Kevin Lane Keller
250	0	0	\|a 2nd ed
260	0	0	\|a Upper Saddle River, N.J. \|b Prentice Hall \|c 2003
300	0	0	\|a xxvii, 788 p. \|b ill. \|c 24 cm
504	0	0	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=297294
964	#	#	\|c BOK \|d 01