Strategic relationship marketing

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Bibliographic Details
Main Author:	Hougaard, S?ren
Other Authors:	Bjerre, Mogens 1959-
Format:	Book
Published:	Berlin New York Springer 2002
Subjects:	Customer relations Strategic planning Relationship marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Hougaard, S?ren
245	1	1	\|a Strategic relationship marketing \|c S?ren Hougaard, Mogens Bjerre
260	#	#	\|a Berlin \|a New York \|b Springer \|c 2002
300	#	#	\|a 371 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Customer relations
650	#	0	\|a Strategic planning
650	#	0	\|a Relationship marketing
700	1	#	\|a Bjerre, Mogens \|c 1959-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=295937
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