Strategic relationship marketing

Saved in:

Bibliographic Details
Main Author:	Hougaard, S?ren
Other Authors:	Bjerre, Mogens 1959-
Format:	Unknown
Published:	Berlin New York Springer 2002
Subjects:	Customer relations Strategic planning Relationship marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-295937
020	#	#	\|a 3540431616
090	0	0	\|a HF5415.55 \|b .H68 2002
100	1	#	\|a Hougaard, S?ren
245	1	1	\|a Strategic relationship marketing \|c S?ren Hougaard, Mogens Bjerre
260	#	#	\|a Berlin \|a New York \|b Springer \|c 2002
300	#	#	\|a 371 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Customer relations
650	#	0	\|a Strategic planning
650	#	0	\|a Relationship marketing
700	1	#	\|a Bjerre, Mogens \|c 1959-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=295937
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|