Strategic relationship marketing
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| Format: | Book |
| Published: |
Berlin New York
Springer
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 371 p. ill. 26 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 3540431616 |
Relationship marketing concepts, theories and cases