The IEBM encyclopedia of marketing
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| Other Authors: | |
|---|---|
| Format: | Unknown |
| Published: |
Australia
Thomson Lerning
1999
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| Series: | IEBM handbook series.
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-295684 | ||
| 020 | # | # | |a 1861526350 |
| 090 | 0 | 0 | |a HF5415. |b E53 1999 |
| 245 | 1 | 1 | |a The IEBM encyclopedia of marketing |c edited by Michael J. Baker |
| 260 | # | # | |a Australia |b Thomson Lerning |c 1999 |
| 300 | # | # | |a xiii, 865 p. |b ill. |c 26 cm. |
| 490 | 1 | # | |a IEBM handbook series. |
| 500 | # | # | |a Includes bibliographical references and index. |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Baker, Michael J. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=295684 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Marketing 
Marketing