The IEBM encyclopedia of marketing
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Other Authors: | |
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Format: | Unknown |
Published: |
Australia
Thomson Lerning
1999
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Series: | IEBM handbook series.
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Includes bibliographical references and index. |
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Physical Description: | xiii, 865 p. ill. 26 cm. |
ISBN: | 1861526350 |