The IEBM encyclopedia of marketing
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| Format: | Book |
| Published: |
Australia
Thomson Lerning
1999
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| Series: | IEBM handbook series.
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xiii, 865 p. ill. 26 cm. |
| ISBN: | 1861526350 |
The International encyclopedia of marketing European marketing confederation