Market Research in the Internet Age Leveraging the Internet for Market Measurement and Consumer Insight
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Singapore
John Wiley & Sons (Asia) Pte Ltd
2002
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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020 | # | # | |a 0470820640 (hardback) |
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041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.1265 |b .M657 2002 |
100 | 1 | # | |a Monster, Robert W. |e author |
245 | 1 | 1 | |a Market Research in the Internet Age |b Leveraging the Internet for Market Measurement and Consumer Insight |c Robert W. Monster and Raymond C. Pettit |
264 | # | 1 | |a Singapore |b John Wiley & Sons (Asia) Pte Ltd |c 2002 |
264 | # | 4 | |c ©2002 |
300 | # | # | |a xxi, 306 pages |b illustrations |c 24 cm |
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338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Includes index |
650 | # | 0 | |a Telemarketing |
650 | # | 0 | |a Marketing research |
700 | 1 | # | |a Pettit, Raymond C. |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=295538 |
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