Market Research in the Internet Age Leveraging the Internet for Market Measurement and Consumer Insight

Market Research in the Internet Age Leveraging the Internet for Market Measurement and Consumer Insight

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Bibliographic Details
Main Authors: Monster, Robert W. (Author), Pettit, Raymond C. (Author)
Format: Book
Language:English
Published: Singapore John Wiley & Sons (Asia) Pte Ltd 2002
Subjects:
Telemarketing
Marketing research
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxi, 306 pages illustrations 24 cm
ISBN:0470820640 (hardback)
97807470820643 (hardback)

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