Strategic marketing in the customer driven organization

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Bibliographic Details
Main Author:	Bradley, Frank 1942-
Format:	Book
Published:	Chicester, West Sussex, England Hoboken, NJ J. Wiley 2003
Subjects:	Marketing > Management Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0470849851 (alk. paper)
090	0	0	\|a HF5415.15 \|b .B66 2003
100	1	#	\|a Bradley, Frank \|c 1942-
245	1	1	\|a Strategic marketing \|b in the customer driven organization \|c Frank Bradley
260	#	#	\|a Chicester, West Sussex, England \|a Hoboken, NJ \|b J. Wiley \|c 2003
300	#	#	\|a xv, 287 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=295534
964	#	#	\|c BOK \|d 01
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