Strategic marketing in the customer driven organization

Strategic marketing in the customer driven organization

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Bibliographic Details
Main Author: Bradley, Frank 1942-
Format: Unknown
Published: Chicester, West Sussex, England Hoboken, NJ J. Wiley 2003
Subjects:
Marketing > Management
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 287 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0470849851 (alk. paper)

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