International marketing

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Bibliographic Details
Main Author: Czinkota, Michael R
Other Authors: Ronkainen, Ilkka A
Format: Unknown
Published: Fort Worth Harcourt College Publishers 2001
Edition:6th ed
Series:The Harcourt series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxiii, 815 p. ill. 29 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0030313783