Mass media research an introduction
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data an...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Belmont, CA
Thomson/Wadsworth
2003
|
| Edition: | 7th ed |
| Series: | Wadsworth series in mass communication and journalism
|
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag
Search Result 1
Search Result 2
Search Result 3
Search Result 4
Search Result 5
Search Result 6
Search Result 7
Search Result 8
Search Result 9
Search Result 10
Mass media research an introduction