Mass media research an introduction

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data an...

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Bibliographic Details
Main Author: Wimmer, Roger D
Other Authors: Dominick, Joseph R
Format: Book
Published: Belmont, CA Thomson/Wadsworth 2003
Edition:7th ed
Series:Wadsworth series in mass communication and journalism
Online Access:Click Here to View Status and Holdings.
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