Mass media research an introduction
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data an...
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| Format: | Book |
| Published: |
Belmont, CA
Thomson/Wadsworth
2003
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| Edition: | 7th ed |
| Series: | Wadsworth series in mass communication and journalism
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet. |
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| Physical Description: | xii, 488 p. ill. 25 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0534562744 |
Mass media research an introduction