PUBLIC RELATIONS CASES

The Sixth Edition of Public Relations Cases continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studie...

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Bibliographic Details
Main Author: Hendrix, Jerry A. (Author)
Format: Book
Language:English
Published: Belmont, CA Wadsworth/Thomson Learning 2004
Edition:Sixth edition
Subjects:
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