PUBLIC RELATIONS CASES
The Sixth Edition of Public Relations Cases continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studie...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Belmont, CA
Wadsworth/Thomson Learning
2004
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| Edition: | Sixth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-295520 | ||
| 005 | 20210595931 | ||
| 008 | 240122t2004 CAU ag| |#001 #deng#D | ||
| 020 | # | # | |a 9780534606107 |q paperback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HM1221 |b .H46 2004 |
| 100 | 1 | # | |a Hendrix, Jerry A. |e author |
| 245 | 1 | 1 | |a PUBLIC RELATIONS CASES |c JERRY A. HENDRIX |
| 250 | # | # | |a Sixth edition |
| 264 | # | 1 | |a Belmont, CA |b Wadsworth/Thomson Learning |c 2004 |
| 264 | # | 4 | |c ©2004 |
| 300 | # | # | |a ix, 437 pages |b illustration |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a The Sixth Edition of Public Relations Cases continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps them understand why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths. |
| 650 | # | 0 | |a Public relations |v Case studies |z United States |
| 650 | # | 0 | |a Publicity |v Case studies |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=295520 |
| 964 | # | # | |c BOK |d 01 |
Public relations cases