PUBLIC RELATIONS CASES
The Sixth Edition of Public Relations Cases continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studie...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Belmont, CA
Wadsworth/Thomson Learning
2004
|
| Edition: | Sixth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | The Sixth Edition of Public Relations Cases continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps them understand why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths. |
|---|---|
| Physical Description: | ix, 437 pages illustration 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780534606107 |
Public relations cases