Strategic management

Detailing the fundamental concepts, frameworks and ideas necessary to guide a company, division or department to success, this manual links academic theory with the practicalities of the real business world. The work covers all the need-to-know topics, including: the nature of strategic management;...

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Bibliographic Details
Main Author: Sadler, Philip 1930- (Author)
Format: Book
Language:English
Published: London Kogan Page 2003
Edition:2nd ed
Series:MBA masterclass series
Subjects:
Online Access:Click Here to View Status and Holdings.
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504 # # |a Includes bibliographical references and index 
520 # # |a Detailing the fundamental concepts, frameworks and ideas necessary to guide a company, division or department to success, this manual links academic theory with the practicalities of the real business world. The work covers all the need-to-know topics, including: the nature of strategic management; analyzing industry and competition; resources, capabilities and competitive advantage; strategies for cost advantage and differentiation advantage; emerging industries and the management of technology; vertical integration; diversification; and global industries. This second edition has been updated and expanded to cover areas such as mergers and acquisitions, corporate parenting, defining business purpose and contrasting schools of thought. It features high-profile international case studies and instructive exercises and checklists, and is accompanied by a free CD-ROM containing a slide presentation and additional case study. 
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