Strategic management
Detailing the fundamental concepts, frameworks and ideas necessary to guide a company, division or department to success, this manual links academic theory with the practicalities of the real business world. The work covers all the need-to-know topics, including: the nature of strategic management;...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2003
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| Edition: | 2nd ed |
| Series: | MBA masterclass series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Detailing the fundamental concepts, frameworks and ideas necessary to guide a company, division or department to success, this manual links academic theory with the practicalities of the real business world. The work covers all the need-to-know topics, including: the nature of strategic management; analyzing industry and competition; resources, capabilities and competitive advantage; strategies for cost advantage and differentiation advantage; emerging industries and the management of technology; vertical integration; diversification; and global industries. This second edition has been updated and expanded to cover areas such as mergers and acquisitions, corporate parenting, defining business purpose and contrasting schools of thought. It features high-profile international case studies and instructive exercises and checklists, and is accompanied by a free CD-ROM containing a slide presentation and additional case study. |
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| Physical Description: | viii, 272 pages 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0749439386 |
Strategic management