Out of the box strategies for achieving profits today and growth tomorrow through web services
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| Main Author: | |
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| Format: | Book |
| Published: |
Boston, Massachusetts
Harvard Business School Press
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 217 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1591397596 1578516803 |
Cashing in with content how innovative marketers use digital information to turn browsers into buyers