Marketing changes
This is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another "capstone" or "honours" course in the subject. It brings students up-to-date with contemporary marketing thought and practice without...
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| Format: | Book |
| Language: | English |
| Published: |
[London]
Thompson
2003
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| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing in an age of change an introduction