Marketing changes

Marketing changes

This is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another "capstone" or "honours" course in the subject. It brings students up-to-date with contemporary marketing thought and practice without...

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Bibliographic Details
Other Authors: Hart, Susan J. (Editor)
Format: Book
Language:English
Published: [London] Thompson 2003
Edition:1st ed
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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