Marketing changes
This is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another "capstone" or "honours" course in the subject. It brings students up-to-date with contemporary marketing thought and practice without...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[London]
Thompson
2003
|
| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | This is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another "capstone" or "honours" course in the subject. It brings students up-to-date with contemporary marketing thought and practice without imposing the standard theory used in many texts or using the inaccessible and overly critical approach adopted by alternative, specialised |
|---|---|
| Physical Description: | viii, 360 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references (p. [311]-352) and index |
| ISBN: | 1861526733 9781861526731 |
Marketing in an age of change an introduction