Business and administrative communication

• Main Author: Locker, Kitty O. (Author)
• Format: Book
• Language: English
• Published: Boston McGraw-Hill. 2003
• Edition: 6th ed.
• Subjects: Business communication; Communication in management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxvi, 672 pages col. illustrations 28 cm 1 computer optical disc
• Bibliography: Includes bibliographical references and indiex
• ISBN: 0072469587

The tenth edition of Business and Administrative Communication is a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes. Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing style and strong design elements to hold students&#39 attention. Real-world examples and real business applications underscore the relevance and importance of the material to the business communication students’ academic and career work. The tenth edition also conveys the best possible advice to students through its research base; the author&#39s reputation as a contributor to this field of study lends an even greater element of &#8220teachability&#8221 and relevance to this market-leading title.