The fall of advertising and the rise of PR

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Bibliographic Details
Main Author:	Ries, Al
Other Authors:	Ries, Laura
Format:	Book
Published:	New York HarperBusiness 2002
Subjects:	Advertising Brand name products Public relations
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5823 \|b .R642 2002
100	1	#	\|a Ries, Al
245	1	1	\|a The fall of advertising and the rise of PR \|c Al Ries and Laura Ries
260	#	#	\|a New York \|b HarperBusiness \|c 2002
300	#	#	\|a xxi, 295 p. \|b ill. \|c 22 cm
500	#	#	\|a Includes index
650	#	0	\|a Advertising
650	#	0	\|a Brand name products
650	#	0	\|a Public relations
700	1	#	\|a Ries, Laura
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=294444
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam