The fall of advertising and the rise of PR
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
HarperBusiness
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xxi, 295 p. ill. 22 cm |
| ISBN: | 0060081988 |
What's in a name? advertising and the concept of brands