The international handbook of market research techniques

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Bibliographic Details
Corporate Author:	Market Research Society
Other Authors:	Birn, Robin
Format:	Book
Published:	London Kogan Page in association with MRS 2002
Edition:	2nd ed
Subjects:	Marketing research > Methodology
Online Access:	Click Here to View Status and Holdings.
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001	wils-294296
020	#	#	\|a 0749438657
090	0	0	\|a HF5415.2 \|b .H284 2002
245	1	1	\|a The international handbook of market research techniques \|c edited by Robin J Birn
250	#	#	\|a 2nd ed
260	#	#	\|a London \|b Kogan Page in association with MRS \|c 2002
300	#	#	\|a xxvi, 594 p. \|b ill. \|c 24 cm
500	#	#	\|a This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research \|x Methodology
700	1	#	\|a Birn, Robin
710	1	#	\|a Market Research Society
740	1	#	\|a Handbook of international market research techniques
740	#	#	\|a A handbook of market research techniques
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=294296
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam