The international handbook of market research techniques
Saved in:
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Published: |
London
Kogan Page in association with MRS
2002
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques |
|---|---|
| Physical Description: | xxvi, 594 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0749438657 |
Marketing research an international approach 
Marketing research an applied orientation