Marketing management knowledge and skills
Serves as an overview for critical issues in marketing management. This text chapters analyze the marketing process and aims to give the foundation needed for success in marketing management. It includes 45 cases that focus on the role of marketing in cross-functional business and organization strat...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2004
|
| Edition: | 7th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag
Search Result 1
Marketing management knowledge and skills
Published 2013
Click Here to View Status and Holdings.
Unknown
Search Result 2
Marketing Management Knowledge and Skills
Published 2013
Click Here to View Status and Holdings.
Book
Search Result 3
Marketing Management Knowledge and Skills
Published 2011
Click Here to View Status and Holdings.
Book
Search Result 4
Marketing management knowledge and skills
Published 2007
Click Here to View Status and Holdings.
Unknown
Search Result 5
Marketing management knowledge and skills
Published 2001
Click Here to View Status and Holdings.
Unknown
Search Result 6
Marketing management knowledge and skills
Published 1998
Click Here to View Status and Holdings.
Unknown
Search Result 7
Marketing management knowledge and skills
Published 1995
Click Here to View Status and Holdings.
Unknown
Marketing Management Knowledge and Skills 
Marketing management knowledge and skills