Marketing management knowledge and skills
Serves as an overview for critical issues in marketing management. This text chapters analyze the marketing process and aims to give the foundation needed for success in marketing management. It includes 45 cases that focus on the role of marketing in cross-functional business and organization strat...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2004
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| Edition: | 7th ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing Management Knowledge and Skills
Marketing management knowledge and skills
MANAGING MARKETING Text, Cases, and Readings
