Marketing management knowledge and skills
Serves as an overview for critical issues in marketing management. This text chapters analyze the marketing process and aims to give the foundation needed for success in marketing management. It includes 45 cases that focus on the role of marketing in cross-functional business and organization strat...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2004
|
| Edition: | 7th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 1 | 0 | |a Marketing management |b knowledge and skills |c J.Paul Peter, James H. Donnelly |
| 250 | # | # | |a 7th ed |
| 264 | # | 1 | |a Boston |b McGraw-Hill |c 2004 |
| 264 | # | 4 | |c ©2004 |
| 300 | # | # | |a xix, 876 pages |b illustrations |c 26 cm |
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| 500 | # | # | |a Includes index |
| 520 | # | # | |a Serves as an overview for critical issues in marketing management. This text chapters analyze the marketing process and aims to give the foundation needed for success in marketing management. It includes 45 cases that focus on the role of marketing in cross-functional business and organization strategies |
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| 526 | 0 | # | |a Strategic Marketing Management |b Bachelor of Business Administration (Hons) Entrepreneurship |5 Business Management |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing |v Case studies |x Management |
| 700 | 1 | # | |a Donnelly, James H. |e author |
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Marketing Management Knowledge and Skills 
Marketing management knowledge and skills