Market-driven nursing developing and marketing patient care services

Market-driven nursing developing and marketing patient care services

In order to thrive in today's health care environment, nurses must accelerate their efforts to introduce and differentiate nursing services. By creating and sustaining new and mutually supportive partnerships both inside and outside their institutions, nurse leaders will be better equipped for...

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Bibliographic Details
Corporate Author: American Organization of Nurse Executives
Format: Book
Language:English
Published: Chicago Health Forum ©1999
Series:AONE leadership series
Subjects:
Marketing of Health Services > nurses' instruction
Nursing Services > economics > nurses' instruction
Entrepreneurship > nurses' instruction
Online Access:Click Here to View Status and Holdings.
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