Market-driven nursing developing and marketing patient care services

In order to thrive in today's health care environment, nurses must accelerate their efforts to introduce and differentiate nursing services. By creating and sustaining new and mutually supportive partnerships both inside and outside their institutions, nurse leaders will be better equipped for...

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Bibliographic Details
Corporate Author: American Organization of Nurse Executives
Format: Book
Language:English
Published: Chicago Health Forum ©1999
Series:AONE leadership series
Subjects:
Online Access:Click Here to View Status and Holdings.
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008 1999 ILU a #0
020 # # |a 9781556482472  |q paperback 
020 # # |a 1556482477  |q paperback 
040 # # |a DLC  |d UiTM  |e rda 
041 0 # |a eng 
060 0 0 |a WY 77 
090 0 0 |a WY77  |b M346 1999 
245 1 1 |a Market-driven nursing  |b developing and marketing patient care services  |c American Organization of Nurse Executives 
264 # 4 |a Chicago  |b Health Forum  |c ©1999 
300 # # |a xix, 172 pages  |b illustrations  |c 23 cm 
336 # # |a text  |b txt  |2 rdacontent 
337 # # |a unmediated  |b n  |2 rdamedia 
338 # # |a volume  |b nc  |2 rdacarrier 
490 1 # |a AONE leadership series 
504 # # |a Includes bibliographical references and index 
520 # # |a In order to thrive in today's health care environment, nurses must accelerate their efforts to introduce and differentiate nursing services. By creating and sustaining new and mutually supportive partnerships both inside and outside their institutions, nurse leaders will be better equipped for success in the highly organized and integrated care systems of the present and future. Market-Driven Nursing provides the guidance for attaining and enhancing essential business skills. It offers nurse executives and managers the ability to compete successfully as entrepreneurs in today's market-driven environment. It also outlines a practical strategy for responding to and capitalizing on the shifting yet growing demand for care giving, including: Learning a practical framework for strategic planning Writing a business plan Obtaining capital and financial resources Implementing a process for performance management Market-Driven Nursing challenges nurse leaders to translate what they know and what they can do into economic advantage, and to create a socially responsive nursing enterprise with the economic capacity to structure effective partnerships within the broader systems for delivery of care 
650 # 0 |a Marketing of Health Services  |x nurses' instruction 
650 # 0 |a Nursing Services  |x economics  |x nurses' instruction 
650 # 0 |a Entrepreneurship  |x nurses' instruction 
710 1 # |a American Organization of Nurse Executives 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=293598 
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