Market-driven nursing developing and marketing patient care services

• Corporate Author: American Organization of Nurse Executives
• Format: Book
• Language: English
• Published: Chicago Health Forum ©1999
• Series: AONE leadership series
• Subjects: Marketing of Health Services > nurses' instruction; Nursing Services > economics > nurses' instruction; Entrepreneurship > nurses' instruction
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xix, 172 pages illustrations 23 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781556482472; 1556482477

In order to thrive in today's health care environment, nurses must accelerate their efforts to introduce and differentiate nursing services. By creating and sustaining new and mutually supportive partnerships both inside and outside their institutions, nurse leaders will be better equipped for success in the highly organized and integrated care systems of the present and future. Market-Driven Nursing provides the guidance for attaining and enhancing essential business skills. It offers nurse executives and managers the ability to compete successfully as entrepreneurs in today's market-driven environment. It also outlines a practical strategy for responding to and capitalizing on the shifting yet growing demand for care giving, including: Learning a practical framework for strategic planning Writing a business plan Obtaining capital and financial resources Implementing a process for performance management Market-Driven Nursing challenges nurse leaders to translate what they know and what they can do into economic advantage, and to create a socially responsive nursing enterprise with the economic capacity to structure effective partnerships within the broader systems for delivery of care