KOTLER ON MARKETING

KOTLER ON MARKETING

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State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term custo...

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Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Language:English
Published: London Simon & Schuster UK 2001
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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