KOTLER ON MARKETING
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term custo...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Simon & Schuster UK
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-292953 | ||
| 005 | 201894122936 | ||
| 008 | 190829t20011999ENK a## ##001 #deng#D | ||
| 020 | # | # | |a 0684860473 |q paperback |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .K638 2001 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a KOTLER ON MARKETING |c PHILIP KOTLER |
| 264 | # | 1 | |a London |b Simon & Schuster UK |c 2001 |
| 264 | # | 4 | |c ©1999 |
| 300 | # | # | |a xiv, 255 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers. |
| 650 | # | 0 | |a Marketing |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=292953 |
Kotler on marketing