KOTLER ON MARKETING
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term custo...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Simon & Schuster UK
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers. |
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| Physical Description: | xiv, 255 pages illustrations 23 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0684860473 |
Kotler on marketing