Strategic marketing planning

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Bibliographic Details
Main Author:	Reed, Peter 1944-
Format:	Book
Published:	Australia Thomson 2003
Subjects:	Strategic planning Marketing > Planning Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Reed, Peter \|c 1944-
245	1	1	\|a Strategic marketing planning \|c Peter Reed
260	#	#	\|a Australia \|b Thomson \|c 2003
300	#	#	\|a xi, 307 p. \|b ill. \|c 25 cm
500	#	#	\|a Includes index
650	#	0	\|a Strategic planning
650	#	0	\|a Marketing \|x Planning
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=292790
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