Truth, lies, and advertising the art of account planning

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Bibliographic Details
Main Author:	Steel, Jon
Format:	Book
Published:	New York John Wiley & Sons 1998
Subjects:	Advertising campaigns > Planning > United States Advertising agencies > Customer services > United States Advertising > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0471189626
090	0	0	\|a HF5837 \|b .S73 1998
100	1	#	\|a Steel, Jon
245	1	1	\|a Truth, lies, and advertising \|b the art of account planning \|c Jon Steel
260	#	#	\|a New York \|b John Wiley & Sons \|c 1998
300	#	#	\|a xix, 298 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising campaigns \|x Planning \|z United States
650	#	0	\|a Advertising agencies \|x Customer services \|z United States
650	#	0	\|a Advertising \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=291986
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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