Market-based management strategies for growing customer value and profitability

Market-based management strategies for growing customer value and profitability

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Bibliographic Details
Main Author: Best, Roger J
Format: Unknown
Published: Upper Saddle River, NJ. Prentice Hall 2004
Edition:3rd ed
Subjects:
Marketing > Management
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MARKET-BASED MANAGEMENT Strategies for Growing Customer Value and Profitability

MARKET-BASED MANAGEMENT Strategies for Growing Customer Value and Profitability by Best, Roger J.

Published 2004
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