Market-based management strategies for growing customer value and profitability
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| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, NJ.
Prentice Hall
2004
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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MARKET-BASED MANAGEMENT Strategies for Growing Customer Value and Profitability