Market-based management strategies for growing customer value and profitability

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Bibliographic Details
Main Author:	Best, Roger J
Format:	Unknown
Published:	Upper Saddle River, NJ. Prentice Hall 2004
Edition:	3rd ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .B46 2004
100	1	#	\|a Best, Roger J
245	1	1	\|a Market-based management \|b strategies for growing customer value and profitability \|c Roger J. Best
250	#	#	\|a 3rd ed
260	#	#	\|a Upper Saddle River, NJ. \|b Prentice Hall \|c 2004
300	#	#	\|a xxv, 401 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=290557
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