The 360 degree brand in Asia creating more effective marketing communications
"360 marketing" is a proprietary method of looking at brand marketing. It should prove a practical and useful guide for all marketers to help them allocate their resources and combine all elements of the communication mix in an effective and cohesive manner
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| Main Author: | |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
New Jersey
John Wiley and Sons
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brand Manners How to create the self-confident organisations to live the brand
Brand manners how to create the self-confident organisation to live the brand
Asian branding a great way to fly
