The 360 degree brand in Asia creating more effective marketing communications
"360 marketing" is a proprietary method of looking at brand marketing. It should prove a practical and useful guide for all marketers to help them allocate their resources and combine all elements of the communication mix in an effective and cohesive manner
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Main Author: | |
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Format: | Book Chapter |
Language: | English |
Published: |
New Jersey
John Wiley and Sons
2003
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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005 | 202136103746 | ||
008 | t2003 a 001 eng D | ||
020 | # | # | |a 0470820578 |
040 | # | # | |a UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.123 |b .B555 2003 |
100 | 1 | # | |a Blair,Mark |e author |
245 | 1 | 4 | |a The 360 degree brand in Asia |b creating more effective marketing communications |c Mark Blair, Richard Armstrong, Mike Murphy |
264 | # | 1 | |a New Jersey |b John Wiley and Sons |c 2003 |
264 | # | 4 | |c ©2003 |
300 | # | # | |a xvi, 215 pages |b illustrations |c 23 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Includes index |
520 | # | # | |a "360 marketing" is a proprietary method of looking at brand marketing. It should prove a practical and useful guide for all marketers to help them allocate their resources and combine all elements of the communication mix in an effective and cohesive manner |
526 | 8 | # | |a Mub552 |b Mu223 |5 Mu |
526 | # | # | |a Creative Promotion In New Media |b Bachelor of business music |5 Faculty Of Music |
650 | # | 0 | |a Communication in marketing |z Asia |
650 | # | 0 | |a Brand name products |x Marketing |z Asia |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=290520 |
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