The 360 degree brand in Asia creating more effective marketing communications

The 360 degree brand in Asia creating more effective marketing communications

"360 marketing" is a proprietary method of looking at brand marketing. It should prove a practical and useful guide for all marketers to help them allocate their resources and combine all elements of the communication mix in an effective and cohesive manner

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Bibliographic Details
Main Author: Blair,Mark (Author)
Format: Book Chapter
Language:English
Published: New Jersey John Wiley and Sons 2003
Subjects:
Communication in marketing > Asia
Brand name products > Marketing > Asia
Online Access:Click Here to View Status and Holdings.
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Description
Summary:"360 marketing" is a proprietary method of looking at brand marketing. It should prove a practical and useful guide for all marketers to help them allocate their resources and combine all elements of the communication mix in an effective and cohesive manner
Item Description:Includes index
Physical Description:xvi, 215 pages illustrations 23 cm
ISBN:0470820578

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