MARKETING CONVERGENCE How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies

MARKETING CONVERGENCE How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies

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Bibliographic Details
Main Authors: Jones, Susan K. (Author), Spiegel, Ted (Author)
Format: Book
Language:English
Published: Mason, Ohio South-Western Educational Publishing THOMSON 2003
©2003
Subjects:
Marketing
Internet marketing
Electronic commerce
Online Access:Click Here to View Status and Holdings.
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