MARKETING CONVERGENCE How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies

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Bibliographic Details
Main Authors:	Jones, Susan K. (Author), Spiegel, Ted (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio South-Western Educational Publishing THOMSON 2003 ©2003
Subjects:	Marketing Internet marketing Electronic commerce
Online Access:	Click Here to View Status and Holdings.
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