Global marketing an interactive approach

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Bibliographic Details
Main Author: Gillespie, Kate
Other Authors: Jeannet, Jean-Pierre, Hennessey, H. David
Format: Unknown
Published: Boston Houghton Mifflin 2004
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Online Access:Click Here to View Status and Holdings.
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100 1 # |a Gillespie, Kate 
245 1 0 |a Global marketing  |b an interactive approach  |c Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey 
260 # # |a Boston  |b Houghton Mifflin  |c 2004 
300 # # |a xxii, 553 p.  |b ill.  |c 26 cm 
500 # # |a Includes index 
650 # 0 |a Export marketing  |x Management 
650 # 0 |a Export marketing  |x Management 
700 1 # |a Jeannet, Jean-Pierre 
700 # # |a Hennessey, H. David 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=290427 
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